The world of SEO or Search Engine Optimisation can be hard to understand, particularly for those that are not confident in digital technologies.  For some, it can be scary and overwhelming, especially if you are taking the first leap into digital marketing.  After you have spent a lot of time and effort on designing and launching your website you now find out you need to think about a totally new concept to ensure you gain maximum site traffic, frustrating we know.

So what is SEO you ask? 

To put it simply, it is the method of increasing the quality and quantity of your website traffic.  As well as this, it is increasing the awareness of your online business through free search engine results; we call these organic search results.

SEO was one of the first services we offered when we launched, and that is because we believe it is essential to all online businesses.  Here are our top 10 reasons why we love SEO:

1. Growth

This is definitely our favourite reason.  It is extremely satisfying watching our clients become more profitable and achieve larger traffic.  Helping clients to thrive and hit their goals is why we do the job!

2. Evolution

SEO never stops developing. Google are constantly changing how it decides to rank pages and content; it definitely keeps us on our toes.  Alongside Google, user behaviours change regularly but SEO knows this and keeps an eye on browning trends.

3. Accountability

Traffic tracking tools allow you to measure the effectiveness of the work you are doing.  You can track activity by building links and using keyword best practices to help increase those organic searches.

4. Creativity

Here at activ we need to create attention seeking content that is clever with your keywords; this usually involves many brainstorming sessions.  We have found there is always room for creativity no matter the industry your business belongs to.

5. Diversity

When you get into it, you will notice SEO has an effect on marketing functions.  With its help and information you will be able to determine strategies for social media marketing, PR and event website coding.  Some say it is the heart of any businesses marketing strategy.

6. Digital

SEO is a service that can easily be remote.  All you need is a computer and a good internet connection and you are good to go!

7. Education

Thanks to the ever-changing world of SEO you cannot sit still.  Every day is a school day as Google are constantly updating their tools and techniques; there are always lessons to be learnt.

8. Timing

A key characteristic of SEO is that it is never too late to implement.  Perhaps you have had your website for a long time or maybe you have a sparkling new one. SEO can be applied to your URL in a matter of moments to get started.

9. Value

After implementing SEO, the commercial gain is simple.  Integrating regularly searched keywords into your website can help you appear in a Google Search – it is as simple as that!

10. Skill

Handling SEO is a unique skill that can take time to master.  We have learnt that being patient, creative and adaptable are key to successful SEO.

We like to think we are pretty good at SEO as we have plenty of clients that keep renewing contracts.  We can give you an insight into how existing and potential customers are looking for your products and services online – by knowing this, we can help adapt your SEO strategy to target them.