When you start a new business there are a million and one things to think of, we know, we’ve been there!
That’s why we’re here to ensure that selecting a digital marketing company to support you won’t end up on the long list of items that you need to worry about. Creating a strong marketing strategy, even for the smallest of new businesses will help you succeed in the long-term.
Let’s have a look at the essential elements to consider when it comes to digital marketing for a brand new business.
Audience
You may feel pressure to start a Facebook page, create a website or build an SEO strategy, but first, it’s key to understand your audience. With all new businesses, it can be hard to understand exactly who your audience is without detailed research, so here are some tips to consider when building your audience profiles (remember that there may be more than one):
- Age brackets
- Job title and income
- Locations
- What kind of solution they may need from your business
- How they research services or products before buying
- Which social media channels they use (if any)
- Other interests
When you understand the above, you’ll be able to focus on the right marketing platforms to grow your business.<
Understand keywords or phrases
If you invest in researching keywords or phrases for your new business, you’ll understand the search terms your potential clients or customers are typing into search engines to find businesses like yours. It’s a good idea to work with an SEO provider to implement these keywords into your website copy and to work on them as part of a wider SEO plan. Activity like this ensures you will appear in search engine results more often.
Investing time and effort into social media
Now this doesn’t mean you should start a page on every single platform available. This means you should select 2 or 3 platforms your identified audience uses on a regular basis. You can then use your pages to attract and convert them into customers. Initially, paid social media advertising does not have to come into it. Just being present and posting regularly, on brand, with thoughtful content will ensure you are increasing engagement and awareness organically. But don’t forget to use it to interact with your audience too. Replying to comments, sharing content and building relationships can be more valuable than consistent posts.
Consider how you can use your data
If you receive 20 enquiries a day through your website, for example, and only 5 of those enquiries turn out to be customers straight away, what do you do with the other 15? Let them just disappear? Consider how you could continue to stay in contact with potential clients who make enquiries with you, whether that’s through targeted adverts on social media, a CRM system or email marketing. Ensure the data you collect is GDPR compliant and implement a regular communications plan. Those additional 15 enquiries may turn out to be customers later on.
Track everything
Tunnel vision is of no use when you’re working on marketing activity for your new business. If you’re posting on social media every week, you need more than just a gut feeling that you’re using it correctly and that it’s working for you. Consider using insights and download reports to check the stats. See if it is worthwhile, and if it isn’t, it’s time to change things up.
If you’d like some help with getting your marketing off to a great start for your new business, or perhaps you’ve been operating for some time now and you’re stuck in a rut. Here at activ Kingston, we can help you figure it all out. Why not take a look at our digital marketing services or get in touch with us to get started.
