When starting a small business, sometimes we can get so side tracked by our product or service that we forget that that is only half the work. There is no point having an amazing product if no one can find you, or knows who you are. That’s where digital marketing strategies can help small businesses.
Here are some key factors to consider when thinking about digital marketing for small businesses.
Remember your customers are online!
The first thing a potential customer will do when they are interested in your business is online research. So they want to see your professional looking website, your social media presence and any reviews. Having all these digital marketing elements in place will enhance your brand’s legitimacy and inspire customer confidence.
The (Digital) World is your Oyster
Using digital marketing strategies there are no geographical boundaries – you can as easily target someone on the other side of the world, as you could someone in a neighbouring town. With so many potential customers using mobiles and spending a huge amount of their day online, digital marketing for small businesses in UK can include using email, content, social media and other digital marketing channels to reach a global audiences. It is so much more cost effective and scalable than anything you would have been able to do through traditional offline marketing strategies.
Make yourself visible
Search Engine Optimization (SEO) is a hugely valuable tool to help make your business more visible on Google search and potentially outrank your competitors. There are many considerations when it comes to SEO, and this digital marketing strategy is something which many can find quite overwhelming. You can find out about our SEO small business marketing support at activ.
Get to know your customers
With digital marketing tools at your disposal you have the ability to interact and get to know your customers needs. Whether that’s through analytics data, or engaging them through email marketing, social media or surveys and polls.
Target your customer
Once you know your customer better, it opens up targeting opportunities. Personalisation is simpler with digital marketing. The use of analytical tools is a huge small business marketing support, it makes targeting the right audience at the right time so much easier. You’ll be able to identify and target customers who are most likely to be interested in your product or service – even being able to offer them tailored discounts, which in turn will breed customer loyalty and as a result open the opportunity for you to get to know them better. A great win, win!
Hopefully these digital marketing tips have helped, but if you are looking for a little more support activ Kingston is an experienced digital marketing agency for small business uk.
We have helped a variety of clients who have benefitted from a wide range of digital marketing services to enhance their online presence and generate leads for their business.
