Planning your social media content for the year ahead is crucial for keeping your audience engaged and ensuring your business stays relevant.
In 2025, there are countless opportunities to align your content with important dates and trending events. To help you map out your strategy, we’ve compiled a list of key marketing dates for 2025 – month by month – focusing on the UK market.
You can use these dates to inspire your content, campaigns, and promotions across all your social media platforms.
January 2025
Month Long Theme/Celebrations: January is all about setting goals and fresh starts. Share content around personal resolutions, business goals, and industry trends for 2025. Try “new year, new you” promotions.
- 1st January 2025 – New Year’s Day
- 4th January 2025 – World Braille Day
- 15th January 2025 – Blue Monday (Consider mental health and well-being content)
- 25th January 2025 – Burns Night (Great for Scottish businesses or cultural content)
- 28th January 2025 – Data Privacy Day (Raise awareness about online security)
- 29th January 2025 – Chinese New Year (Year of the Wood Snake)
February 2025
Month Long Theme/Celebrations: February is the month of love, making it perfect for relationship-building content. Run Valentine’s Day campaigns, and incorporate kindness or pet-related posts.
- 1st February 2025 – LGBTQ+ History Month (UK)
- 4th February 2025 – World Cancer Day
- 6th February 2025 – Time to Talk Day (Mental health awareness)
- 14th February 2025 – Valentine’s Day
- 17th February 2025 – Random Acts of Kindness Day
- 20th February 2025 – National Love Your Pet Day
March 2025
Month Long Theme/Celebrations: March sees the arrival of spring and an opportunity to create rejuvenating content. Use vibrant spring visuals to refresh your social feeds.
- 1st March 2025 – St. David’s Day
- 4th March 2025 – Pancake Day
- 5th March 2025 – Ash Wednesday
- 6th March 2025 – World Book Day
- 8th March 2025 – International Women’s Day
- 17th March 2025 – St. Patrick’s Day
- 20th March 2025 – First Day of Spring/International Day of Happiness
- 30th March 2025 – Mother’s Day
April 2025
Month Long Theme/Celebrations: April brings both Easter and environmental awareness. For Easter, share fun, creative, and celebratory content. Earth Day is perfect for promoting sustainable practices and green initiatives your business supports.
- 1st April 2025 – April Fool’s Day
- 7th April 2025 – World Health Day
- 20th April 2025 – Easter Sunday
- 21st April 2025 – National Tea Day
- 22nd April 2025 – Earth Day
- 23rd April 2025 – St. George’s Day
May 2025
Month Long Theme/Celebrations: May is all about celebrating workers, family, and mindfulness. Celebrate your employees, highlight mental health initiatives, or engage with fans of pop culture (Star Wars). Bank holidays are great for promoting sales or special offers.
- 1st May 2025 – May Day
- 4th May 2025 – Star Wars Day (“May the 4th be with you” is a fun trend)
- 5th May 2025 – Early May Bank Holiday
- 8th May 2025 – VE Day 80th Anniversary
- 12th May 2025 – International Nurses Day
- 19th May 2025 – Mental Health Awareness Week
- 26th May 2025 – Spring Bank Holiday
June 2025
Month Long Theme/Celebrations: June is all about celebrating diversity, the outdoors, and summer fun. Create colourful, inclusive content to celebrate Pride Month. Engage your audience with outdoor or summer-themed posts and celebrate fathers with family-focused content.
- 1st June 2025 – Pride Month
- 5th June 2025 – World Environment Day
- 15th June 2025 – Father’s Day
- 21st June 2025 – Summer Solstice
- 30th June 2025 – Social Media Day
July 2025
Month Long Theme/Celebrations: With summer holidays around the corner, July is a great month for light-hearted, outdoor-focused content. Focus on fun, creative content for World Emoji Day or World Chocolate Day. Think summer sales, giveaways, or tips for holidaymakers.
- 4th July 2025 – US Independence Day (If you have American ties or customers)
- 7th July 2025 – World Chocolate Day
- 17th July 2025 – World Emoji Day
- 30th July 2025 – International Friendship Day
August 2025
Month Long Theme/Celebrations: August is a relaxed month perfect for focusing on holidays and self-care.
- 8th August 2025 – International Cat Day
- 12th August 2025 – International Youth Day
- 19th August 2025 – World Photography Day
- 25th August 2025 – Summer Bank Holiday
September 2025
Month Long Theme/Celebrations: As the weather cools, September marks the start of back-to-school season and renewed focus. It’s a great month for educational content. Whether it’s tips for business growth or lifestyle posts, connect with your audience by focusing on themes of self-improvement and peace.
- 5th September 2025 – International Charity Day
- 8th September 2025 – International Literacy Day
- 19th September 2025 – Talk Like a Pirate Day
- 22nd September 2025 – First Day of Autumn
October 2025
Month Long Theme/Celebrations: October is full of seasonal festivities and opportunities for creativity. Get creative with spooky Halloween posts or focus on important awareness days like World Mental Health Day and Black History Month.
- 1st October 2025 – Black History Month (UK)
- 10th October 2025 – World Mental Health Day
- 31st October 2025 – Halloween
November 2025
Month Long Theme/Celebrations: November is perfect for retail promotions. Use Black Friday and Cyber Monday to offer exclusive discounts, and encourage shopping locally with Small Business Saturday.
- 5th November 2025 – Bonfire Night
- 9th November 2025 – Remembrance Sunday
- 11th November 2025 – Armistice Day
- 27th Nobember 2025 – Thanksgiving
- 28th November 2025 – Black Friday
- 29th November 2025 – Small Business Saturday
December 2025
Month Long Theme/Celebrations: As the year wraps up, December is all about Christmas and year-end reflections. Incorporate festive posts throughout the month, and take time to reflect on the year with your audience. Share festive greetings, gift guides, and countdowns to the new year.
- 1st December 2025 – Cyber Monday
- 6th December 2025 – Small Business Saturday
- 11th December 2025 – Christmas Jumper Day
- 25th December 2025 – Christmas Day
- 31st December 2025 – New Year’s Eve
Creating a content calendar based on these key marketing dates will help you stay consistent, engage your audience, and drive your social media campaigns forward. Remember to adapt these dates to your brand’s message and audience for maximum impact.
At activ digital marketing Kingston, we specialise in creating effective digital marketing strategies tailored to your business. Need help planning your social media calendar for 2025? Contact us today.
