The marketing world is forever evolving and keeping up with these changes is hard, even for the most experienced marketer, let alone a new business starting up. So you need to ask yourself what is the future of digital marketing?
According to Hubspot Blog’s extensive survey of over 1,000 marketing professionals, they have come up with the digital marketing topics for 2023.
So with this information, we have rounded up the key digital marketing trends 2023 we think all businesses should be aware of when coming up with a marketing plan for the year ahead.
Keep video content short and punchy
Videos are currently one of the top marketing content formats. Whilst longer videos may offer lots of information about your brand or product, short-form videos get to the point much quicker and therefore are much more effective.
With our attention-span waning quicker than ever before, shorter videos appeal to the large amount of audiences who love scrolling through TikTok, Reels and even stories.
So remember, keep your videos short and straight to the point.
Social media is the new customer services
In the past few years lots of brands have leveraged their social media as a customer service tool, it has definitely been one of the emerging trends in marketing. Reports have shown that many customers actually want to communicate with brands via direct messages on social media.
So make sure you are ready to smile and be prepared to deal with some lovely (and maybe one or two disgruntled) customers through your social feeds
SEO will be hugely important to businesses
SEO may not be new, but it’s becoming even more ingrained with businesses marketing strategies, in fact according to surveys about where marketers plan to invest money in 2023, SEO ranks in the top three strategies.
We have also believed that SEO is absolutely essential to all online business growth, so it was one of the first services we offered when we launched. You can read more about our SEO services here. This is definitely one of digital marketing trends 2023 you shouldn’t ignore!
Responsive is good
The majority of us have access to a smart phone and will use it to quickly to look up website whilst on the go. Therefore it’s no surprise that with over half of online traffic coming from mobile devices that mobile optimisation and web design is a digital marketing opportunity that is more important than ever.
As a result we ensure that all our latest websites have responsive designs which means they adapt to provide the best view of the content on the device used, including tablets and mobiles.
Blogging isn’t out of date
Blogging has been around for decades, but it shouldn’t be dismissed because all that proves is that it’s been around so long because it works! It’s perfect for providing engagement with your consumers and therefore potential for conversion. They are also a fabulous SEO tool.
Our websites have blog capabilities for your business, and as part of our SEO services we can help you with writing blog posts that will benefits your business by helping to direct traffic.
Hopefully we’ve highlighted some digital marketing topics for you to consider for your business in 2023. However, if you’re not sure where to begin, don’t worry activ Digital Marketing Kingston offers a range of digital marketing services and packages to suit every business and every budget.
So please don’t hesitate to get in contact for an informal chat, and hopefully we can get your 2023 business journey off with a bang!
