There are many ways to carry out effective social media optimisation (SMO). As your local social media marketing agency, we’d like to share our top tips and techniques that can aid improvements.
- A complete high level social media management strategy, defining brand voice, content pillars and long-term plans.
- Social media profile optimisation to help your customers and potential customers to find you and your content.
- Individual posts to optimise and increase ongoing engagement and reach.
Making vast improvements to all of the above opportunities can result in strengthening your online presence. Thus, keep you connected with the right audience, increase your brand awareness, and generally improve leads and sales.
In this month’s blog, we’re highlighting how to define optimisation in each of the above focus areas.
- Strategy
Analytics or insights on your social media channels are a great place to start as these will help you to understand how effective your current strategy is and where there may be room for improvement. From here, you should be able to quickly establish new social media goals to aid overall improvement. However, it’s important to make sure that these goals align with your wider marketing plan.
- Checking your bios
When it comes to optimisation of your social media profiles, your bios are an essential starting point. Bios can offer visitors a summary of your business, for example, who you are, what you do or perhaps the topics that you cover. They also confirm the basics, like how to contact you for more information. Above all, don’t forget the all important call to actions, such as links to your website, eCommerce products or even specific landing pages which should be optimised for conversion.
- Polish your posts and content
This gives you an opportunity to become clever with optimisation. Although there are so many considerations when it comes to posts and content, it can feel overwhelming, so remember you don’t need to include everything in each post. Here’s a handy little sub list from us to get you started:
- Make sure to tag others – from employers on LinkedIn to other businesses on Facebook – tagging can increase engagement and reach.
- Use a catchy headline or captions – to ensure they read the full post.
- Use hashtags – particularly on Instagram and LinkedIn. You may even want to consider hashtagging your keyword search terms to make your posts more discoverable.
- Know your audience – they won’t all be the same, remember to mix up your content styles to cover all bases and don’t forget to use insights to guide you.
- How often and how much? – Mondays or Sundays? Mornings or Evenings? Once a week or three times a day? Use your insights to help you decide.
You may be reading our advice and feel ready to head on your own social media optimisation mission, for which, we wish you lots of success. However, if you’re reading our list and you’re still not sure where to begin, don’t fear. activ Digital Marketing Kingston offers a range of social media marketing services and packages to suit every business and every budget. You can be sure your channels are in the safest of hands.
Find out more about our social media management services.
